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Beauty of a card at Superdrug
Friday, May 27, 2011
Superdrug has today announced that there are now more than one million active users of its new loyalty scheme, only two weeks since it was launched.
Beautycard was unveiled on May 11th following years of speculation that Superdrug would launch a scheme to rival the popular Boots Advantage card.
The card, which fetaures a handy mirror on the back, can be used to earn points online and in store.
Various special promotions will be launched using the Beautycard, including an opening deal allowing customers to collect 50 bonus points for every £5 spent on Superdrug-branded products.
Steve Jebson , Superdrug Commercial Director, explained that the loyalty card launch fits neatly with the company’s first extensive marketing campaign for ten years, which calls on shoppers to “Take another look” at Superdrug.
Visit Superdrug Keighley to pick up your card. You can find the store at 35 - 39 Queensway.
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